Dongar Pro
Dongar Pro is the next generation of Dongar’s dash cam adapters, offering groundbreaking features like parking mode and a timed function, alongside the traditional ignition-powered mode. Our task was to launch this innovative product in a way that was clear, engaging, and reflected Dongar’s sleek, tech-savvy style—while standing out as a premium, original, and innovative product in a sea of copycats of the original Dongar adapters.
The Process
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Concepting the Logo Lockup
We began by creating a logo lockup for Dongar Pro that would serve as an extension of the existing brand. We explored various shapes to evoke motion and light, finally landing on a design that captured forward motion, aligning with the innovative spirit of the product.
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Packaging Design
The packaging design for Dongar Pro needed to communicate the high-tech nature of the product while being functional. We continued the use of sleek, clean visuals from Dongar’s established design system, while incorporating color bands to differentiate product models.
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Website Design
For the website, we wanted to keep the focus on the product and its new features. We placed explainer content above the fold to make sure users understood the value of Dongar Pro before seeing the purchase options. The site is clean, intuitive, and direct, reflecting the cutting-edge nature of the product.
The Result
The Dongar Pro project was a great chance to show off the brand’s growth and introduce a product with some truly unique features. By focusing on clear communication and user experience, we were able to ensure the product’s value was easily understood. The launch saw strong success, with Dongar Pro becoming the #1 seller in its release month.
Dongar Pro is a game-changer in the dash cam adapter market, and its launch marks an exciting step forward for Dongar. This project not only introduced new technology but also helped shape the future direction of the brand as it continues to innovate and grow.
